Laptops & Computers
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A strategic approach to Internet marketing
To realise the benefits of Internet marketing that we have described, an organization needs to develop a planned, structured approach.…
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The owners describe the benefits of the improvements to the site as follows
Increased Direct Sales – ‘The new launch increased sales and appealed to a broader audience – young and old’. The…
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What benefits does the Internet provide for the marketer?
At the start of this chapter we described some of the applications of Internet marketing to support communications with customers…
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Defining goals and strategy
When designing a website, an important question to ask is, “Why does this website need to exist?” It seems strange…
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A usability exercise relating to navigation design
Usability testing must be done correctly or you will receive invalid feedback, or feedback that isn’t useful. For example, it’s…
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Services-oriented relationship-building web site
Provides information to stimulate purchase and build relationships. Products are not typically available for purchase online. Information is provided through…
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What is Internet marketing?
The use of the Internet and other digital media to support marketing has been granted a bewildering range of labels…
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