News
-
Why To Hire a Professional Painting Contractor
Painting your own beloved home yourself is one of the hardest things to do. If you are going to paint…
Read More » -
How do Internet marketing communications differ from traditional marketing communications?
Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The Internet and other…
Read More » -
The owners describe the benefits of the improvements to the site as follows
Increased Direct Sales – ‘The new launch increased sales and appealed to a broader audience – young and old’. The…
Read More » -
What benefits does the Internet provide for the marketer?
At the start of this chapter we described some of the applications of Internet marketing to support communications with customers…
Read More » -
Defining goals and strategy
When designing a website, an important question to ask is, “Why does this website need to exist?” It seems strange…
Read More » -
The business of web design
There is an interlocking relationship between the budget of a site and its scope and timeline. A change in one element…
Read More » -
A usability exercise relating to navigation design
Usability testing must be done correctly or you will receive invalid feedback, or feedback that isn’t useful. For example, it’s…
Read More » -
The difference between print design and web design
Print involves seeing; the web involves doing. Books, magazines, posters, newspapers, brochures, and advertisements all contain information, usually text and…
Read More » -
Services-oriented relationship-building web site
Provides information to stimulate purchase and build relationships. Products are not typically available for purchase online. Information is provided through…
Read More » -
E-commerce and e-business defined
The terms ‘e-commerce’ and ‘e-business’ are often used in a similar context to ‘Internet marketing’ but their scope is different.…
Read More »
