Web Development
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Personal online diary, journal or news source compiled by one person or several people.
Let’s now look at each part of this description in more detail. The first part of the description illustrates the…
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A strategic approach to Internet marketing
To realise the benefits of Internet marketing that we have described, an organization needs to develop a planned, structured approach.…
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The owners describe the benefits of the improvements to the site as follows
Increased Direct Sales – ‘The new launch increased sales and appealed to a broader audience – young and old’. The…
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What benefits does the Internet provide for the marketer?
At the start of this chapter we described some of the applications of Internet marketing to support communications with customers…
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The difference between print design and web design
Print involves seeing; the web involves doing. Books, magazines, posters, newspapers, brochures, and advertisements all contain information, usually text and…
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A usability exercise relating to navigation design
Usability testing must be done correctly or you will receive invalid feedback, or feedback that isn’t useful. For example, it’s…
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Services-oriented relationship-building web site
Provides information to stimulate purchase and build relationships. Products are not typically available for purchase online. Information is provided through…
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E-commerce and e-business defined
The terms ‘e-commerce’ and ‘e-business’ are often used in a similar context to ‘Internet marketing’ but their scope is different.…
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Marketing is the management process responsible for identifying
This definition emphasizes the focus of marketing on the customer, while at the same time implying a need to link…
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What is Internet marketing?
The use of the Internet and other digital media to support marketing has been granted a bewildering range of labels…
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